Edenvale Heritage Precinct Place Plan and Activation
Community & Stakeholder engagement, Precinct Plan, Strategic Activation
Pinjarra, Western Australia
Shire of Murray
The Edenvale Heritage Homestead and surrounding Precinct are a historic area within the Pinjarra CBD. Through internal strategic planning the Shire of Murray identified the Precinct would play a critical future role as a future cultural precinct for a projected population of 27,000 by 2050. The Shire of Murray engaged our place planning services to develop a vision for the Precinct supported by quick, medium and long term activation initiatives.
The Precinct holds a special place in the mind and hearts of Pinjarra locals and neighbouring communities. While the Shire of Murray owns the built assets of the Precinct, many of the stakeholders had volunteered their time and organisations funds into the Precinct for decades. Our methodology needed to ensure stakeholders were brought on the journey and encourage them to consider the long term direction of the Precinct, while still recognising their needs and contributions in the present.
One of the key desired outcomes for the Place Plan, was to ensure the Precinct played a more active role in the economic outcomes of Pinjarra, considering opportunities to support and connect with tourism and local businesses. Many of the existing stakeholders held concerns the Precinct may lose it’s character and become over commercialised.
Shortly after being awarded this exciting project, we also found ourselves in the ‘new normal’ of COVID 19, wondering how we would facilitate this process. In this case, the online workshop wasn’t possible as our reference group were elderly and not everyone was technologically savvy.