Jurien Bay CBD Masterplan

Jurien Bay CBD Masterplan

Project Details




Jurien Bay CBD Masterplan


Community & Stakeholder Engagement, Precinct Plan, Masterplan


Shire of Dandaragan


Jurien Bay CBD, WA


The Jurien Bay CBD Urban Design Plan is a guide for future development opportunities. The Shire of Dandaragan engaged PLACE Laboratory to plan a vibrant, liveable centre that achieves high utilisation and functionality, addresses community and business needs, and attracts visitors and future investment. The Plan sets the framework for redevelopment as private buildings reach the end of life, and it relies on everyone having a role to play in shaping the future success of their town centre.

The CBD is currently divided into four distinct areas. The southern CBD centred around the IGA, Civic Centre buildings is typically inwards facing passive street frontages. The central CBD is fenced chiefly off and tenanted by the Caravan Park. The northern CBD area has a mixture of local and tourism-focused businesses. The area contains outward-facing shopping strips built from the 60’s to the 90’s and looks onto a carpark. Despite being framed by Pioneer Park on the southern edge, the businesses are not well connected to the park. Most businesses face away from Andrews Street, creating a hollow centre. The northern edge is mainly light industrial structures consisting of large sheds, workshops, and vacant blocks with potential market-driven medium and long-term redevelopment possibility as the town grows.
The Urban Design Plan is the formulation of many short, medium and long-term actions. It will rely on ongoing engagement and support from local property owners and businesses to succeed.

Testimonial from the Shire:

“I cannot thank the competent team at Place Laboratory enough for providing the Shire of Dandaragan with a visionary and contemporary Urban Design Plan for the ageing Jurien Bay CBD. Place Laboratory’s ability to drive our project vision through the design outcomes and community expectations on the back of a focused and inclusive stakeholder engagement process has been second to none. Since inception, PLACE Laboratory has been very prompt, informative, honest, and flexible in their approach to the project’s management. The end result was a usable and well positioned Urban Design Plan with a clear implementation plan from the short term into the longer term. I would not hesitate to suggest hiring Place Laboratory’s expertise for any urban revitalisation project.”  –   Shire of Dandaragan

Masterplan, Public Realm